About us

Duvita is a sneaker brand committed to sustainability and empowering artisans and skilled workers. Recognizing the environmental impact of the fashion industry, Duvita is dedicated to minimizing its carbon footprint. Our sneakers are crafted from Fairtrade-certified organic cotton and natural rubber sourced from sustainable forestry. Additionally, our products are virtually plastic-free, primarily composed of renewable raw materials that contribute to a more sustainable future.

Our manufacturing partner is the only company in the world with three ethical certifications for footwear (SGS, Sedex, BSCI). Together, we strive to deliver high-quality sneakers while upholding our mission to support and uplift skilled workers and artisans.

Based in Sialkot, a city renowned for its labor-intensive manufacturing industry, Duvita operates from a hub where skilled craftsmanship drives the local economy. However, challenges in the broader manufacturing sector have placed significant pressure on skilled artisans and workers, who form the backbone of this industry.

Believing that consumers play a vital role in supporting these hardworking individuals, Duvita took inspiration from global tipping practices to become Pakistan’s first e-commerce platform to introduce direct tipping for the artisans and creators behind our products. Buyers can directly tip these skilled professionals, and we amplify their generosity by matching every tip from our revenues, effectively doubling the impact of each contribution.

This initiative has already shown remarkable results, with some artisans earning up to 20% extra on their basic salaries, thanks to the combined effect of buyer tips and matching funds. By supporting Duvita, customers not only enjoy premium, sustainable sneakers but also directly contribute to the well-being of the dedicated individuals who bring these products to life.

Duvita invites you to be part of this journey toward fostering social responsibility, empowering the manufacturing sector, and promoting environmental sustainability. Together, through compassion, conscious consumerism, and a commitment to organic production, we aim to create a more inclusive society where economic stability, human dignity, and environmental preservation thrive.

OWAIS SHAH Founder & CEO